2.Outline and analyse the concept of ideological hegemony. Employ the Essay

2.Outline and analyse the concept of ideological hegemony. plight the concept in analysis of a piece of text - Essay ExampleGramscis appraisal of ideological hegemony is related to his view of the role of the intellectuals in the order of magnitude as mediators. Journalists are also include in the blurred category of intellectuals, though Gramsci says this with a slight tone of regret (141). In prison house Notebooks, Gramsci argues that intellectuals do not constitute a separate class but rather perform definite functions All manpower are intellectuals, one could therefore say but not all men have in golf club the function of intellectuals (Gramsci 140). This means that there can be no unchanging class characteristic of the intellectual elite that controls masses (particularly, by the means of media). Such role is obtained as a function, in the process of social interactions between different groups. As the solve of such groups is not limited to their official status or the power assigned to them by law, Gramsci distinguishes between dominant groups and relegate institutions he says that intellectuals are the functionaries of such superstructures of the society as civil society (private) and political society (the State) (145). The former corresponds to the function of hegemony which the dominant group exercises throughout society (Gramsci 145). Thus, hegemony is achieved on the discoursive level, by the influence of the messages and social relations that are reproduced more successfully than that of the other groups. In Allans wording, it manifests itself through judgment rather than coercion (109). The main tool of this reproduction (often used unconsciously) is so-called common sense, an conglomerate game of representing some groups opinion in the common language of the other groups of the society (or most of them). According to Gramsci, common sense lies in the conventions of cultural entities within the society and is carried in language, or,