Wednesday, June 19, 2019
One important way monopolistically competitors differentiate their Essay
One important way monopolistically competitors differentiate their products is by location - Essay ExampleOne such strategy involves locating shopping areas, influenced by vacation trends of consumers. Such retailers establish shopping areas either at central areas of consumers trip or in vacation destinations. This locational strategy has been successful to the retailers. In the short term, retailers have increased sales during the vacation times. This is because consumers who have made vacation trips prefer doing their shopping at central points of their trip (Campbell 8). On the phaseer(a) hand, considering a long-term strategy, particularly when several factory retail outlets cluster together in an area, they become an attraction to shoppers. Such clusters are popular since this form of vacation retail is enjoyable to the consumers. It can be because many consumers usually treat themselves with shopping when travelling than when at home.Another retail strategy ground on locatio n involves the providence of convenience to consumers. This is in particular to urban centers where shopping is an activity to compete with other activities. As such, there is the need to deport on time by the consumers (Campbell 9). Retail areas close in terms of location often have those goods in high demand such as liquor or video stores. However, also based on convenience, for other exotic goods, consumers prefer areas with clusters of stores. Such areas thus have high traffic point in terms of consumers. In the short term, this strategy of situating shopping areas in the most convenient areas beams of success because consumers want value for their time and it enables them to shop for link up items in the same area. This strategy will succeed in the long term. This can be related to the convenience created by clusters of shopping stores in versatile areas. Consumers prefer such areas since they will get goods they need all in one trip. It also helps to avoid the hustle of co mparing goods for infrequent but dearly-won
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